STHRN Hospitality Co. has entered into a partnership with Midtown Bowl, an Atlanta bowling venue that has been in operation since 1960. The company, which manages several hospitality businesses in the metro Atlanta area, plans to renovate and update Midtown Bowl as part of this new collaboration.
Midtown Bowl is known for its longstanding presence in Atlanta’s entertainment scene and its focus on community through leagues, parties, and events for people of all ages. As part of the brand refresh, STHRN Hospitality will introduce changes aimed at attracting both new visitors and returning regulars. Planned updates include a revised events program, a new food menu, improvements to the sound system, an enhanced bar and cocktail program, and efforts to maintain the vintage character of the establishment.
Kelly Campbell, co-founder of STHRN Hospitality Co., stated: “STHRN is proud to contribute to the Midtown Bowl story and be a part of welcoming families, friends, and coworkers to celebrate, compete, and connect. We’re honored to help carry the legacy forward, while keeping the soul of this Atlanta institution alive.”
The renovation will also feature upgrades to the kitchen and bar areas. A new menu is scheduled for launch by late 2025. The bar area will be expanded with three cocktail wells and a broader selection of drinks. Additionally, a roving cocktail cart will serve beverages directly to guests at their lanes.
Another aspect of the renovation involves reopening The 11th Frame private event space and lounge by year-end 2025. This space will have an expanded bar and direct access to the bowling alley for hosting private gatherings.
Midtown Bowl remains open during these renovations. All work is expected to finish before the end of 2025.
