After several failed attempts, the redevelopment of Atlanta’s Mall West End is advancing. Developers BRP Companies and The Prusik Group, both based in New York, have submitted plans to demolish the mall built in the 1970s at 850 Oak Street South West. They intend to replace it with a $450 million mixed-use development called One West End.
The proposal includes about 1,000 residential units, a 150-room hotel, and 120,000 square feet of retail space. Affordability is a central part of the plan. Nearly one-third of the apartments are expected to be offered at below-market rents. Another third may be used as student housing for those attending nearby historically Black colleges such as Spelman College, Morehouse College, and Clark Atlanta University.
Three previous efforts to redevelop the site fell through between 2019 and 2023, including an earlier attempt by BRP and Prusik. In response, city officials intervened last fall to support the project. They helped the developers complete a $29 million purchase of the property by providing $10 million from affiliated organizations.
Atlanta Mayor Andre Dickens said: “a long-awaited new era for the West End,” as well as a commitment to the community rather than just another real estate project.
While detailed designs are not yet finalized, current plans call for demolishing the enclosed mall and creating a walkable four-block grid on the site. The city previously stated that 20 percent of apartments would be reserved for households earning half of area median income—about $48,000 for a family of four—and another 10 percent would go to those earning up to 80 percent of area median income.
The location has been considered underused but promising for redevelopment close to Center Parc Stadium. This initiative aligns with other city projects aimed at expanding affordable housing options by redeveloping public land into mixed-use communities. For example, a similar effort is underway at Bankhead’s Atlanta Beltline project—a $270 million mixed-use development with affordable housing on Chappell Road—and there are ongoing plans to convert vacant schools into residential and retail spaces.
Mayor Dickens emphasized that this redevelopment represents more than just real estate investment; it reflects an ongoing commitment to supporting local communities through affordable housing initiatives.
