Northside Hospital rebrands Health Choice centers as Northside Urgent Care

Debbie Bilbro, president and CEO of Northside Hospital Gwinnett/Duluth
Debbie Bilbro, president and CEO of Northside Hospital Gwinnett/Duluth - Northside Hospital Gwinnett/Duluth
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Debbie Bilbro, president and CEO of Northside Hospital Gwinnett/Duluth
Debbie Bilbro, president and CEO of Northside Hospital Gwinnett/Duluth - Northside Hospital Gwinnett/Duluth

Northside Hospital has announced that Health Choice Urgent Care centers are now operating under the new name Northside Urgent Care. This change is part of the hospital’s ongoing efforts to expand its health care network and strengthen its presence in the greater Atlanta area.

Urgent Care Group will maintain its partnership with Northside Hospital to operate these urgent care centers, providing walk-in access to medical services every day.

“We are proud to expand the trusted Northside name in urgent care,” said Debbie Bilbro, president and CEO of Northside Hospital Gwinnett/Duluth. “Our patients can expect the same exceptional care, now more closely aligned with the comprehensive services offered across the Northside network.”

Patients will continue to receive care from familiar staff at their usual locations without any changes to service or hours. All centers remain open daily from 8 a.m. to 8 p.m., offering treatment for illnesses and injuries, X-rays, lab work, and occupational medicine.

The rebranded Northside Urgent Care locations include sites in Braselton (Flowery Branch), Duluth, Grayson (Loganville), Hamilton Mill (Buford), Lawrenceville, Snellville, and Sugar Hill.

Urgent Care Group is based in Nashville and operates 60 urgent care centers across six states through partnerships with health systems. Its regional brands include AnMed Urgent Care in South Carolina, Covenant Health Urgent Care in East Tennessee, Medac Urgent Care in North Carolina, MEDcare Urgent Care in South Carolina, Total Access Urgent Care in Missouri, and previously Health Choice Urgent Care with Northside Hospital in Georgia.



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