Georgia Power and the Atlanta Hawks have announced the continuation of their HBCU Pathways program for a fourth year. The initiative, which began in 2023, is designed to support students from Historically Black Colleges and Universities (HBCUs) throughout Georgia.
Over its first three years, the HBCU Pathways program has provided opportunities to 21 students. Several participants have transitioned into full-time positions in fields such as sports, entertainment, and business after completing their internships.
“At Georgia Power, caring for our communities is at the heart of everything we do. The collaboration between Georgia Power, the Atlanta Hawks, and our HBCU partners allows us to extend that commitment by creating opportunities for HBCU students to gain real-world experience and build lasting careers,” said Jonathan King, director of workforce development at Georgia Power. “Together, we’re giving young leaders the tools, confidence, and opportunities they need to thrive, while strengthening the communities we all call home.”
The HBCU Pathways Program consists of a 10-week paid internship with the Atlanta Hawks. It aims to prepare students for leadership roles in sports, entertainment, and business by offering hands-on work experience and professional development. For 2025, eight internship positions are available across several departments including Brand Communications; Global Partnership – Activations; Retail; Digital Marketing; Global Partnership – Sales; CPS Ticket Sales; Event Operations; and Hawks IQ (Analytics). Applications are open until January 16, 2026.
“At the Atlanta Hawks, we believe our greatest impact comes from investing in people,” said Atlanta Hawks and State Farm Arena’s Executive Vice President & Chief People, Diversity, and Inclusion Officer Camye Mackey. “As a proud HBCU graduate, I am honored for our organization to partner with Georgia Power to provide HBCU students with real-world experience, mentorship, and a foundation for long-term success. Together, we are cultivating the next generation of leaders who will continue to strengthen our industries and transform our communities.”
Georgia Power is a subsidiary of Southern Company. Since establishing its foundation in 1986, it has contributed over $5.5 million toward initiatives supporting HBCUs within Georgia as part of Southern Company’s nationwide multi-year investment totaling $50 million for these institutions.
Applications for this program can be submitted through www.nba.com/hawks/hbcu-pathways.
