The Coca‑Cola Company has announced the launch of its new campaign, “Refresh Like a Champion,” which highlights seven Team USA athletes ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. This initiative continues Coca‑Cola’s nearly century-long tradition as a partner of the Olympic Games.
The campaign aims to unite fans across the United States by celebrating moments of pride and connection during the upcoming winter games. The selected athletes represent both Olympic and Paralympic disciplines: Madison Chock and Evan Bates (Figure Skating), Kendall Coyne Schofield (Hockey), Brenna Huckaby (Para Snowboarding), Erin Jackson (Speed Skating), Malik Jones (Para Sled Hockey), and Ilia Malinin (Figure Skating).
Erin Jackson commented on her involvement, stating, “I’ve grown up with Coca‑Cola. It’s been part of some of the biggest moments and celebrations with my family. To now represent Team USA and be part of Team Coca‑Cola feels like everything’s come full circle. The Olympic Games are about passion, perseverance, and unity – and these values have always inspired me. Competing for my country and sharing that same spirit with people across the U.S. is one of the greatest honors.”
Ilia Malinin also expressed his excitement: “I’ve dreamed about wearing Team USA across my chest since I was a kid. Being part of Team Coca‑Cola now feels surreal. The Olympic spirit connects people everywhere, and it’s a reminder that no dream is too big when we lift each other up.”
The “Refresh Like a Champion” campaign will begin 100 days before the opening ceremonies in Milan-Cortina, featuring an athlete ambassador program and social media initiatives. In early 2026, it will expand to include in-store promotions, digital experiences, and video content focused on the Olympic spirit. The campaign will showcase several beverages from Coca‑Cola’s portfolio—including Coca‑Cola itself, Smartwater, and Powerade—for fans supporting Team USA.
