Coca‑Cola has launched its 2025 holiday campaign, which focuses on recognizing people who give to others during the festive season. The campaign includes a series of films and uses artificial intelligence to help tell stories that aim to inspire connections and spread holiday cheer.
Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca‑Cola, said, “Building on last year’s campaign, this creative truly embodies our commitment to inspiring the ‘Real Magic’ of authentic human connection during the holiday season. We’re saluting people around the world whose generous acts of goodwill help make Christmas the most special time of year and rewarding them with the refreshment and uplift only Coca‑Cola can deliver.”
ElDessouky also addressed how Coca‑Cola approaches its annual holiday messaging: “We consistently hear that consumers around the world don’t feel it’s Christmas time until they see the timely and timeless Coca‑Cola advertising they know and love. While our expression changes year after year, the fundamentals stay the same. Because what people truly desire is the authentic, genuinely touching storytelling that makes Coca‑Cola special.”
The company’s campaign continues its tradition of focusing on meaningful storytelling but adds new technology through AI-powered elements. Despite these innovations, human creativity remains central to their approach. According to Thakar, real artists performed and sang all music featured in this year’s films.
